FINALLY! A COUPON MAILER THAT ACTUALLY WORKS!
Without the headache and fighting competitors like other “mailers”
Dear Business Owner,
If you would like to actually get a return on investment (ROI) from direct mail without the poor customer service from other “mailers” and without having your business listed next to all of your other competitors…
Without busting your advertising budget…
Then this will be the most important message you’ll ever read.
Here’s why…
Did you know that the average cost per mail piece used by other “mailers” is actually quite low?
As in around $0.02 – $0.10 per piece…
Even though paid advertising has increased over the last few years.
It’s true.
The cost per click on Google and Facebook has increased by an average of 468% in the last 4 years!
But what you probably didn’t know is that the reason why they can charge such a low price is because they blast out your ad to everyone and their mother…
To the “area” you initially agreed upon *rolls eyes* (you know just as well as I do that they don’t send your ad just to your agreed upon area…)
In other words most of the other direct mail advertising companies will tell you that your ad will go to your “ideal customers” homes when in fact they shotgun blast an entire region or county.
To areas where people have absolutely no interest in ever buying your products or services.
And when you consider the hundreds of other advertisements in the packet, some of whom are your direct competitors, of course your ad will be super cheap!
It’s because they sell you the dream that “more exposure” will get you better ROI.
What ends up happening is that you get zero leads and wasted advertising dollars.
Shocker.
Then, when you try to call the company with your concerns, they give you the runaround, offering to comp you another month for “free” or discounted.
Or worse…
They never follow up with your complaint.
They don’t cancel your subscription right away…
Leaving you with another month or two (or six) of a recurring bill..
And then send your account to collections.
Now let me be upfront…
There is NO guarantee that an ad in a mailer will get you a lead, let alone a sale.
Regardless of who the direct mail advertising company.
No one can predict who will take you up on your offer.
But it’s not all doom and gloom…
Because this page holds the key to exactly how to get the most ROI out of direct mail advertising.
So that you can dramatically increase your chances of getting new customers and making more sales…
Without all the sleazeball tactics from other direct mail advertisers.
So lock the doors, turn off your phone…
And read every single word on this page.
Got it?
Good…
Alright…so why on Earth would you actually come here to learn about direct mail advertising when you haven’t had the best experience?
My guess is because you’ve actually seen them used successfully.
And secondly…contrary to what you may have seen or experienced, in some way, shape, or form you know direct mail advertising still works.
Maybe you just haven’t figured out how yet.
But no matter what anyone else is telling you about direct mail advertising…
I can assure you that it works.
Don’t believe me?
A 2024 benchmark report by Sequel Response found that 61% of marketers have increased direct mail investments, a 12% increase from 2023.
This was the #1 channel for marketing on top of all other channels, including social media marketing, with email marketing being #2 at 55%.
Why?
Because 72% of consumers have engaged with direct mail advertising in some way, shape, or form…
A 3% increase from 2023.
And if that weren’t enough, shockingly direct mail advertising was enjoyed by consumers just second to TV ads.
Unfortunately though, how most business owners treat direct mail advertising is by what we call “dumb money” to place ads.
Meaning, they simply throw shit at the wall and see what sticks.
And when they don’t get the ROI they were hoping for, less shit sticks for them.
So they quit running direct mail advertising campaigns believing they “don’t work”…
In search of greener pastures.
And throw the baby out with the bathwater.
On a never ending quest for “cheaper advertising” methods…
Like Facebook or Google ads.
Or worse…
They try to run their own direct mail campaigns.
WANT TO KNOW THE SECRET WHY MOST DIRECT MAIL CAMPAIGNS BOMB?
Shh…
Come closer…
It’s because the offer sucks.
No seriously.
Hear me out…
What most business owners do is they have a “me too” offer.
It’s a plain, shitty vanilla lackluster offer.
Meaning they look at what their competitors offer and then try to “one up” them.
“10% off”
“Experience the difference”
“Authentic”
“Best in business.”
“Been in business for 4,000 years”
*gags*
Now ask yourself…
“Self…If I saw an ad like any of these would that get me to jump out of my seat to claim it?”
We know the answer to that one…
Yet that’s what most business owners do and then scratch their head why no one has come in or their phone hasn’t rang.
Let me give you an example of a great offer.
But not only that, let me show you what happens behind the scenes to dramatically increase sales that’s pure genius…
I got a small flyer in the mail two days ago with a bunch of businesses on it.
One of them was for the Gaylord Texan promoting the upcoming ICE exhibit.
Their offer?
A whopping 50% off!
Now you might be thinking…they’re a huge global enterprise of course they can afford to slash their price by 50%.
Or maybe that they intentionally set prices high just so the discount looks like a steal.
And I couldn’t argue with you more…
To an extent…
Remember I told you I’d show you what happens behind the scenes?
Here’s what happens…
Companies understand the power of a thing called the “lifetime value” or LTV of a customer.
Meaning they know that if they discount, or in some cases even lose money or breakeven, on acquiring a new customer, that customer will be worth more to that company over the time that customer remains with that company.
They aren’t discounting just to discount.
There’s a method to the madness.
A very strategic method…
Clear as mud?
Let me break that down…
Let’s say an ICE ticket costs $100 (it doesn’t but it’s pretty damn close).
The Texan (and Marriott who owns the Gaylord hotels) flies in master artisans from Harbin, China, and spends millions each year putting on the ICE show.
But they also know that if they breakeven on the tickets, or even lose a few dollars to acquire a new guest, they know they will more than make up for it in just a few hours.
How?
Take that $100 ticket and give it a 50% discount.
Each person thinks they’re getting a great deal and brings their family, and in many cases their friends.
When guests arrive, the Texan knows most people are going to spend money on food, drinks, gifts, and the bars located inside of the exhibit.
Plus they set up a gift shop, rides, and fun family activities in the same area…
Where the prices on everything are dramatically increased.
So the $50 off they give to each customer is way more than made up for through other purchases.
But here’s the hidden part most business owners miss…
When you purchase the tickets online the Texan is building their email list.
Quickly.
This means they can email and/or text their list with upcoming offers, promotions, and events…
For FREE.
Zip. Nada. Zilch.
Meaning they can market to an audience without having to spend an additional cent on paid advertising.
The paid advertising is just one customer acquisition channel to build their list so they can re-market to for literally $0.
THAT is the power of what they are doing behind the scenes.
Are you starting to see the bigger picture now?
WANT TO KNOW ANOTHER SECRET?
Other mailers have too many competitors.
Think about it, if you opened a mailer and found a few coupons from your competitors and all of your offers were similar, which one should someone pick?
There’s a saying in marketing that goes “if you give people too many choices it causes confusion, and a confused mind says no”.
In other words when people have too many options they simply don’t make one because they don’t have the time to sift through all of the details.
People are inundated with ads every day.
Thousands of them.
And when they come across another one that they deem has no distinct difference from the others, they simply discard it.
In the trash.
So to help businesses like yours we came up with a solution…
We created a business-exclusive flyer.
That goes out to targeted homes.
What does that mean?
It means the businesses who advertise with us can enjoy the benefit of having no other competitors.
Well, with the exception of restaurants.
In which case there might be an Italian restaurant, Mexican restaurant, etc.
But other than that – no competitors.
Ever.
Plus our flyers a HUGE, 9 inch by 12 inch in color, printed on high quality paper.
That is legally the largest piece of mail allowed without it having to be folded and possibly ruining your image or text.
And they get mailed out to a very targeted location of 10,000+ middle to upper-middle class homes.
Not everyone who’s breathing in the entire county.
It should go without saying but naturally we have a 100% guaranteed open rate on these jumbo, double-sided flyers.
Because when someone opens their mailbox and sees one of these huge suckers sticking out people HAVE TO look at it and see what it’s all about.
They’ve never seen anything like it before!
And let me tell you, these are some powerful customer-pulling flyers.
With absolutely no contract commitment.
And by now I’m sure you’re asking…
That’s awesome! But how expensive are they?
Truth be told, they are basically the same price as those other crowded direct mail advertising services.
Literally just pennies on the dollar.
And to make this deal even sweeter…
- No additional printing fees
- No postage fees
- No design fees
No Ad? No Problem!
We’ll help you craft one, including an irresistible offer – at no additional charge!
Just look at the difference!
WHO DO WE SEND DIRECT MAIL CAMPAIGNS TO?
- Middle to upper class homes
- Average household income: $140K+
- Average property value: $400K - $1M+
- Education: bachelors or higher
- Average age: 45